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Jan 29, 2023

The Guide to SEO in 2022: What’s Changing, What’s Relevant, Tips and Tricks

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The landscape of SEO is constantly changing, and in order to stay ahead of the curve, you need to be aware of what’s relevant right now for SEO in 2022.

In this guide, we’ll discuss what’s changed in the past year and what you should be focusing on moving forward. We’ll also give you some tips and tricks that will help you improve your SEO strategy and achieve better results.

Whether you’re just starting out or you’ve been doing SEO for years, this guide will have something for you!


Quality Content Has Remained The Same

One thing that has remained consistent over the years is the importance of quality content. Google has consistently stated that they are focused on delivering the best user experience possible, and high-quality content is a key factor in achieving this goal.

In March of 2017, Google released an update called “Fred”. This update was specifically focused on punishing websites that were trying to game the system with low-quality content.

So what does this mean for you? Simply put, you need to focus on creating high-quality content if you want to rank well in Google. This means writing original, informative, and engaging articles that people will actually want to read.

Focus On User Experience

Fun fact: did you know that Google now uses user experience as a ranking factor?

In addition to quality content, you also need to focus on delivering a great user experience. This includes optimizing your website for mobile devices, ensuring fast loading times, and providing a smooth and easy-to-use interface.

Google has been increasingly focused on user experience in recent years, and they are likely to continue to emphasize it in the years to come. If you want to stay ahead of the curve, make sure that you are focusing on delivering a great user experience.

“SEO is Dead.” – Don’t Believe The Hype

One of the most common misconceptions about SEO is that it’s no longer relevant. SEO is not dead, and in fact, it’s more important than ever!

The only thing that’s changed is that the techniques that worked a few years ago may not work today. That being said, the basics of SEO still apply – you need to focus on creating quality content, delivering a great user experience, and optimizing your website for search engines.

It’s also important to stay up-to-date with the latest trends and changes in SEO. The landscape of SEO is constantly changing, so you need to be prepared to adapt as needed. Focus on implementing an effective SEO strategy and you will see results.

Long-Tailed Keywords

Long-tail keywords are becoming increasingly more useful. Long-tail keywords are phrases that are more specific than general keywords, and they tend to have less competition. Targeting long-tail keywords can help you get better results from your SEO efforts.

There are a number of ways to find long-tail keywords, including using keyword research tools like Google AdWords Keyword Planner,, or You can also use Google search results or your Google Search Console to get ideas for long-tail keywords. Simply type in a general keyword and scroll down to the bottom of the page to see related phrases that you could target.

SEO in 2022: Vibrant Marketing’s SEO Strategy

SEO is still a valuable marketing tool, and it’s more important than ever to focus on delivering a great user experience. The basics of SEO in 2022 still apply, but you also need to stay up-to-date with the latest trends and changes. Long-tail keywords are continuing to show promise as a great way to get better results from your SEO efforts, so make sure to target them. Implement an effective SEO strategy and you will see results.

However, sometimes it takes an expert to get your website where it needs to be. Vibrant Marketing’s SEO Strategy is the answer to your prayers! Vibrant Marketing is a full-service holistic digital marketing and SEO Marketing company that can help you get the most out of your website. We have years of experience in SEO and we know what it takes to rank well in Google.

Contact us today for a free consultation!


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