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Sep 10, 2023

SEO Marketing: What It Is and Why You Need It

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SEO is kind of this enigma in my industry and because of that, it gets a bad rap sometimes. To many people, SEO kind of reminds them of “the cloud”; this invisible piece of the marketing puzzle that no one really understands.

But SEO is relevant, and so so so vital to your online presence! I’m here today to break down what in the heck SEO is, why you need it for your business, and why you should invest in SEO marketing. Let’s dive in!


SEO: What is it?

SEO, or search engine optimization, is one of the most important aspects of online marketing. It refers to the techniques used to increase a website’s visibility and ranking in search engine results pages (SERPs).

If you are a business owner, it’s important to know that SEO is one of the most effective ways to reach more customers online. In fact, according to recent studies, 93% percent of online experiences begin with a search engine. So if your website isn’t ranking high in search engine results pages (SERPs), you’re missing out on a lot of potential business.

Example of SEO:

Let’s say you own a business that sells copper cookware online. You would want to make sure your website is ranking high in SERPs for keywords like “copper cookware,” “copper kitchenware,” and “copper pots and pans.” By doing so, you would attract more potential customers who are searching for these terms.

What are SERPs:

I know I know, we’re using technical mumbo-jumbo, so let me break down another little nugget for you.

SERPs, or search engine results pages, are the web pages that are displayed after a user performs a search on the internet. SERPs usually contain a list of relevant websites sorted by their ranking in the search engine.


Where does SEO start?

At this point, you might be wondering, “Okay, if SEO is so relevant, how do you start doing it?”

The answer is, SEO starts with your website! The first step is making sure that your website is coded in a way that makes it easy for search engines to crawl and index.

Once you’ve got that squared away, it’s time to start creating high-quality content on your website that is relevant to your target keywords. This can be done by making sure that all. the content on all of your pages is relevant, you are blogging regularly, and creating new landing pages regularly that is full of great content.

In addition, you can use various techniques like link building and social media marketing to improve your website’s ranking in SERPs.


Why do you need SEO for your business?

As I mentioned earlier, 93% percent of online experiences start with a search engine. That means if your website isn’t ranking high in SERPs, you’re missing out on a lot of potential business. It’s one of the most effective ways to reach more customers online and increase website traffic.

In addition to that, search engines are the number one source of leads for businesses. In fact, 61% of businesses say they get more leads from search engines than any other source. So if you’re not investing in SEO marketing, you’re missing out on a lot of potential business.

Why should you invest in SEO?

SEO helps to improve a company’s visibility, credibility, and brand awareness. And when it comes to online marketing, visibility is key. The more visible your company is, the more likely you are to attract new customers and build their trust.

With more visibility, comes more website traffic and leads, which can result in increased sales and revenue. In fact, businesses that invest in SEO see an average return on investment (ROI) of $118.90 for every dollar spent.

That’s why SEO should be a key component of any company’s online marketing strategy.


Vibrant Marketing SEO Packages & SEO Strategy

So there you have it! I hope this article has helped to clear up some of the common misconceptions about SEO and shown you why it’s so important for your business. If you’re ready to start implementing SEO into your marketing strategy, be sure to contact us for a free consultation! We would be happy to help you get started!

If you’re still feeling lost and not sure where to start with SEO, don’t worry! Vibrant Marketing is here to help. Check out our SEO packages and SEO strategy page for more information on how we can help you improve your website’s ranking in SERPs.


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