It is no secret that a beautiful and seamless website is a huge key to success for businesses. Your website says everything about your brand that your customer needs to know!
Making sure that your website looks beautiful, is easily found, and easily navigated, is what makes the difference between you and your competitors. It creates an experience, from beginning to end. What does your current website say about your company?
Here at Vibrant Digital Marketing, we have put together 3 Ways to Update Your Website for More Sales and a more seamless customer experience. Integrate these changes for your website, and you’ll be 3 more steps ahead of your competition!
1. Improve The Design of Your Website
The appearance of your website is the first thing that customers will notice. If it looks outdated, or like it was put together in a hurry, they may not be as likely to stay on your page for long. Worse yet, they might think that you’re not professional and decide to take their business elsewhere.
What can you do? Give your website a fresh new modern look. If you don’t have the time or resources to update your own, contact us at Copper Content Holistic Digital Marketing for professional services that will get you up and running with an updated design in no time!
Your New Design Will Be:
A big improvement over what you’re currently using because we’ll make sure your website not only looks great but is SEO-optimized, mobile-optimized, speed-optimized, and easily navigable.
Improve SEO:
Your new design will be optimized to give you a better chance at ranking higher on search engines like Google and Bing. Plus we’ll use keywords that people are actually searching for in order to get them to your site.
Our holistic digital marketing services will also increase the overall performance of your website, making it faster and more reliable so customers can get what they need when they want it.
Improve Navigation:
We’ll improve the usability of your website by focusing on how easy it is to navigate through different sections or pages within a page. This will keep customers on your site longer, and give them a better overall experience while they’re there.
Get Started!
If you’re ready to take your website to the next level, contact us today for a free consultation! We’ll discuss your needs and goals and create a design that is perfect for you and your business.
2. Create Ways To Capture
One of the best ways to keep in touch with customers is by capturing their email addresses. This allows you to send them periodic updates, newsletters, or other information about your company that they may find valuable. It also gives you a way to follow up with them after they’ve made a purchase from you, or if they have yet to make one and need a bit more convincing.
How can you do this? There are a few different ways. You can add a form to your website that asks for their email address, or you can offer them a free download in exchange for their contact information.
You could also run a contest or giveaway on your website. This is a great way to get people’s attention and increase the number of subscribers you have.
How to create a form for your website:
You can find several different types of pre-made forms online that are free or relatively inexpensive. You’ll want to make sure you’re using an email service provider (ESP) like AWeber, Mailchimp, GetResponse, or our personal favorite Flodesk, so that it is easy and convenient for you to manage your subscribers.
If you’re not comfortable creating a form yourself, or don’t have the time, our team at Vibrant Digital Marketing can help! We’ll work with you to create a form that is perfect for your needs and easy to integrate into your website.
How To Create A Contest Or Giveaway:
One of the best ways to increase traffic to your website and capture email addresses is by running a contest or giveaway. This can be done in a few different ways, but we recommend using Gleam.io because it’s easy to use and has a lot of features that you can customize depending on what you’re looking for
You can also create a contest or giveaway on Facebook, though it’s important to note that you’ll need a page in order to do this. You can set up your page for free by following the instructions here, and then creating an offer (like offering someone five dollars off their next purchase) is super easy!
How To Use A Contest Or Giveaway To Increase Sales:
There are a few ways you can use this to increase sales. You could offer your customers an incentive like offering them $25 off their next purchase if they share the contest or giveaway on social media, or encouraging them to sign up for your email list so that they know when future contests and giveaways will be happening.
You could also choose a winner randomly, but who is ineligible to receive the prize. This will encourage more people to enter the contest or giveaway in order to increase their chances of winning.
3. Build Trust With Testimonials
Testimonials are a great way to build trust with potential customers. They can provide social proof that your company is legitimate and that you’re someone they should consider doing business with.
How do you get testimonials? The best way is to ask your current customers for them! You could either send them an email or contact them through social media, whichever is easier for you. You can also leave a comment on your website with contact information so that customers who are interested in sharing their experience have an easy way to do it.
If you don’t already have some testimonials from previous clients or happy customers, never fear! We’re here to help! Our team at Vibrant Digital Marketing can help you get testimonials from your customers so that potential customers have a way to identify with your company.
Incentives:
In the digital age where anyone is just a click away from doing business with a competitor, it is important to show your customers that you care about them and have their best interest in mind. One way of doing this is by offering incentives or discounts for referrals. Incentives can include things like sending the referral a coupon code worth $25 off their next purchase, giving them access to exclusive content on your website, or even a free product or service.
There are a few different ways you can go about implementing this into your business, and we’re here to help! At Vibrant Digital Marketing in Southern Utah, we have a lot of experience in holistic digital marketing – including using incentives and discounts to increase sales. If you’d like us to help you implement a referral program into your business, contact us today!
Vibrant Digital Marketing
At Vibrant Marketing, we know how important it is for your website to be updated regularly with fresh, new content. Not only will this keep your website looking up to date, but it will also help you rank higher in search engine results which means more people are likely to visit.
If you’d like us to take care of updating and maintaining your website for you, contact us today! We’ll make sure that everything looks great and is easy for customers – or potential customers – to find.
As always, feel free to contact us if you have any questions about updating your website or need help putting together an online marketing strategy that is perfect for your business!
