When you’re starting a business, one of the most important things to focus on is getting your website found online. No one will be able to buy your products or services if they can’t find you! In this blog post, we will discuss three simple steps that you can take to get your website ranked high in Google search results.
By following these SEO Marketing tips, you will be able to reach more potential customers and increase sales for your business.
Content is Key
We hear the word “content” in marketing constantly. It’s like hearing the word “optimize” right?! Like what does that even mean? In simple terms, content is what’s on your website. It’s all of the text, images, videos, etc. that make up your site. Google crawls websites and looks at this content to determine what your website is about and where it should rank in relation to other sites.
This is why it’s so important to have high-quality, keyword-rich content on your site. If you want to rank for certain keywords, you need to make sure that those keywords are included in your content in a way that makes sense.
Now there’s another buzzword that might not make sense! So what are keywords?
What are keywords?
Keywords are the words or phrases that potential customers use when they are searching for businesses like yours online. For example, if you sell copper mugs, someone might search for “copper mugs” or “custom copper mugs.”
These are both great keywords to include on your website! By including these keywords in your content, you are helping Google to understand what your website is about and you are more likely to show up in search results when someone searches for those terms.
Use Keywords Strategically
In order for Google to know what your website is about, you need to use keywords throughout your site.
But beware, too many keywords will result in something called “keyword stuffing” which is when a website includes so many keywords that the content becomes difficult to read. This is a big no-no in the world of SEO and will actually result in your site being penalized by Google.
What does it mean if your website is penalized by Google?
Basically, it means that your site will be pushed down in the search results and potential customers will have a harder time finding you.
To avoid this, instead of cramming as many keywords as possible into your content, use them strategically. A good rule of thumb is to use a keyword or phrase once for every 100 words of content. This will help Google to understand what your site is about without disrupting the flow of your content.
Get Listed in Local Directories
Another great way to get your website found by potential customers is to list it in local online directories. When people search for businesses in their area, these directories often come up. Think Tripadvisor or Yellow Pages.
By claiming your listing and including important information like your website address, you can help customers find your site even if they don’t know your exact business name.
This also helps get your website something called backlinks:
What are backlinks?
A backlink is when another website links to yours. This is important because it helps Google to understand that your site is a credible source of information. The more backlinks you have, the higher your site will rank in Google search results.
To get backlinks, you can list your website in directories (as we discussed above), as well as reach out to other businesses and ask them to link to your site.
For example, if you have a blog post about the best copper mugs, you could reach out to other businesses that sell mugs and ask them to link to your post. This is a great way to get high-quality backlinks and help your site rank higher in Google search results.
Still Need Some Help? Reach out to Vibrant Marketing!
By following these three simple steps, you can help improve your website’s ranking in Google search results. This will allow you to reach more potential customers and grow your business.
Content Creation at Vibrant Marketing
If you need help with SEO or content creation, our team at Vibrant can assist you. We specialize in creating high-quality content that will help improve your website’s ranking and draw in more traffic.
SEO Marketing at Vibrant Marketing
Our team also offers expert SEO marketing services. With over 5 years of experience in digital marketing, we can help you to select the right keywords, optimize your website’s content, and get listed in local directories.
Reach out to us today to learn more about how we can help you grow your business! Book your free Discovery Call today!